A restaurant site that fills seats instead of winning design awards. It does both.
Sel & Braise
Fine Dining
2026
The challenge
Restaurant websites die from indecision: is it a menu PDF, a photo gallery, or a booking widget? While owners argue, diners give up and book somewhere with fewer clicks.
We set a brutal constraint: a first-time visitor on a phone reaches a confirmed reservation in under thirty seconds, and the site still looks like the tasting menu costs what it costs.
The approach
The hero is one full-bleed image of fire and plate, one line of type, and one button: Reserve. Everything else — the menu, the story of the room, the chef — lives one intentional scroll below.
The menu is real HTML, not a PDF. It's indexable, screen-reader friendly, and updates in minutes. Hours, address, and the reservation action repeat in a sticky bar on mobile, because thumbs don't like hunting.
Local SEO carries the growth: structured data for the restaurant, dishes, and reviews-ready markup, plus pages tuned for the searches diners actually type.
Built to spec
- from arrival to the reservation flow
- 2 taps
- Lighthouse SEO score, mobile
- 100
- PDFs — the menu is fully indexable HTML
- 0
Every element a diner touches answers one question: when are you coming in?
Continue
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